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  • July 2008
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Microtargeting: You

So there’s not that much additional reading this week because I want to give you some time to work on the project.

As a tip for a project, check out e.politics’ guide to online campaigning as well as EchoDitto’s “Insights” page, where you should pay particular attention to the staffing guide and the budget matrix.

Also: Here are links to the AU Online Video Fair Use policy that I mentioned in class.

Reading-wise, tackle Applebee’s America and then flip through some of these datamining and microtargeting resources. And don’t overlook my article on datamining and microtargeting in the current issue of Wired. Feel free to write on any subject but if you’re stuck try this: How well do you feel you fit the stereotypes of your party ID? Could you be microtargeted (or macrotargeted)?

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